Monday, 23 May 2011

Graphics Unit Conclusion

This blog contains computer based work over my experimental film and graphics units for Foundation Art.
Other supporting evidence including notes, sketches and ideas are contained within my sketchbook. I felt that a mixture of both a blog and sketchbook would help me to record and portray all of my ideas using which ever method deemed necessary.

For my Graphics unit, I thought about the type of film that I had made, which was domestic based and trying to portray the natural, playful behaviour of my dog. My chosen advertising methods were a poster and DVD front cover. Both images had to show impact and clearly suggest what the film is about.

My final poster design above is aimed to capture the attention of an audience by the contrast between black and white. The image is quite exposed and there is alot of bright white colour to try and enhance the motion and blurring of the images. This idea of movement suggests that this is advertisement for a film.
I have used 3 screenshot images from different parts of my film in this poster. Initially, the top image is very strong as there is clearly alot of movement, the shape of my dog aswell as some of her facial features are visible amongst the blurring.
Secondly, the lower part of the filmstrip styled poster consists of 2 overlapped images. I have tried to show two other movements that had less impact on there own.

If I were revisiting this type of theme or a similar project, I could improve by trying to integrate the text  so that it works well with the background. I could also look at more commercial posters that show additional information i.e. sponsors, website links, venue etc.

My second chosen part to the graphics unit was to design a DVD front cover, as I have burned my experimental film to disc, it was more relevant for me to create a slip - in cover.
Linking to the poster, this DVD cover displays similar information and a similar graphic image.
I feel more impressed by this image as it is cropped to focus directly upon one strong movement as oppose to many. I have included the image of my dog, her toy and her bed aswell as hinting the background setting.
I feel that the alternating white and black font colours help to display the information in a more appealing way.

Throughout the course of this unit, I have been faced with using editing software and researching into methods of editing that I hadn't used before. I particularly found it difficult to retrieve information on the artists whose work I liked and was most influenced by. Especially when researching online blog portfolios.
Using editing software i.e. Photoshop was limiting to a certain extent, particularly as I was new to the program and I hadn't drawn ideas of my poster/ DVD designs onto paper previously.

I enjoyed researching through different blogs of graphic designers/ artists as there is a very wide range of ideas and and methods to advertise certain things. I was most inspired by the 'Lurpak' filmstrip idea containing parts of the T.V. advert as it displayed a range of screenshots as to what the advert is about.

Overall, I think the whole Media project has been quite experimental, I feel that I've been challenged to work using two types of art that I'd never used before. I found it quite hard to come up with ideas that represented something exciting, interesting and something that other people may be able to relate to. With the graphic poster and DVD cover, I had to show an interesting image that represented my film. To further my graphic skills, I could become more familiar with photo editing software and ways of manipulating images.

In the future, editing software may become an additonal or alternative way of trialling and showing a different approach to developing my artistic paintings. It could be a useful way to experiement with colour and compostion instead of painting each individual trial piece. 

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